Persuasive copywriting : cut through the noise and communicate with impact
(Book)
Author
Status
North Branch Area Library - Nonfiction
659.132 M
1 available
659.132 M
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
North Branch Area Library - Nonfiction | 659.132 M | Available |
Subjects
LC Subjects
More Details
Format
Book
Physical Desc
xxvii, 264 pages : illustrations ; 24 cm.
Language
English
Notes
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives you indispensable advice on how to measure and benchmark effective copy. Practical and inspiring, Persuasive Copywriting gives you the confidence and the skills to create, quantify and sell stand-out copy in a cluttered marketplace.
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Citations
APA Citation, 7th Edition (style guide)
Maslen, A. (2019). Persuasive copywriting: cut through the noise and communicate with impact (Second edition.). KoganPage.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Maslen, Andy. 2019. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact. KoganPage.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Maslen, Andy. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact KoganPage, 2019.
MLA Citation, 9th Edition (style guide)Maslen, Andy. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact Second edition., KoganPage, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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