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Universal Class provides 500+ lifelong learning courses in over 30 subject areas, many of which offer continuing education units, designed and led by professional instructors to build deeper understanding and mastery of subject matter. Courses include videos, assignments, quizzes, tests, and options for interaction with other learners. Take multiple classes, video-audit a course, learn at your own pace.
Author
Publisher
ALA editions, an imprint of the American Library Association
Pub. Date
2016.
Language
English
Description
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template...
Author
Publisher
Portfolio/Penguin, an imprint of Penguin Random House LLC
Pub. Date
[2018]
Language
English
Description
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And...
4) Syrup
Publisher
Distributed by Magnolia Pictures
Pub. Date
2013
Language
English
Description
A lowly marketing exec enlists the help of a scarily beautiful, brainy co-worker to save his million-dollar idea from corporate espionage in this scathingly funny send-up of sex, celebrity, and greed.
Author
Publisher
Libraries Unlimited, An Imprint of ABC-CLIO, LLC
Pub. Date
[2015]
Language
English
Description
One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Language
English
Description
The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brandl' reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Author
Publisher
Entrepreneur Media, Inc
Pub. Date
c2013
Language
English
Description
Twitter is the fastest, simplest way for a business to stay close to its customers. Through a Tweet of merely 140 characters or less, a small business can engage and influence customers in new and unique ways all around the world. By creating and following Tweets, small businesses can tap into the needs, wants, habits, preferences, tastes, and opinions of their communities and then know what products and services to offer--as well as how to offer...
Author
Series
Publisher
Teach Yourself
Pub. Date
2012
Language
English
Description
Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.
Author
Publisher
Harper Business
Pub. Date
2016.
Language
English
Description
An inspiring entrepreneur, known for his popular The #AskGaryVee Show, highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand and how to hire superstar employees. --Publisher's description.
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