Introduces principles that can be applied to both business and life itself, in a book that focuses on how to best affectively communicate with people.

Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives...

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

Third-graders Deon, Kym, Lizzy, and Connor, armed with Miss Zips' persuasive tips, set out to convince the PTA to use their cash surplus to put a "buddy bench" on the playground.

Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, classroom, or our own homes, every day we interact with others and try to get the truth from them... Get the Truth is a step-by-step guide that empowers readers to elicit the truth from others. It also chronicles the fascinating story of how the authors used a methodology Houston developed to elicit the truth in the counterterrorism and criminal...

Four friends inaugurate their Big Idea Gang by starting a campaign to convince their principal and school to get a new mascot.

There are a million books that can inspire you. This one will make you inspiring. In this fun and provocative page-turner, Michael Fanuele, one of the world's most successful marketing strategists, shares The Six Skills of Inspiration. With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us.

Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias...

A book about how to use words in a way that is most persuasive.

"In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies."--Publisher's description.